My name is Jonah Beer, and I am an importer, winemaker, and entrepreneur. With that out of the way, let’s start things off with a confession. I don’t like Champagne. I know that this will infuriate some, and I can already hear the text messages being clicked out with unsolicited advice such as, “but wait until you try this Champagne!” Now, please don’t confuse the issue here. I understand Champagne. I can tell the good ones from the pedestrian and the ordinary from the stellar. But I never care for a second glass, no matter how ‘unbelievable’ the bottle is. My dismissive nature of Champagne makes me a pariah amongst most Somms and Winemakers. And I don’t care because I win them all back with my love affair of Burgundy and Piedmont. When you look in our cellar, there are 500 bottles of old-school Napa Cab, 500 bottles of Burgundy, 500 bottles of Barolo, and one lone bottle of bubbles for our friend Nicole.
My amazing wife Sara and I started our import and distribution company—True North Wine Merchants—to focus on our love of Burgundy and Barolo (and we began Pilcrow to celebrate old-school Napa Cab). Six years later, we find ourselves more enamored, gobsmacked and charmed by all that Bourgogne and Piemonte have to offer. I’ve come to believe that these two regions were separated at birth. For everything I love about Burgundy—like the intricacies of the climats—I find in Piedmont too (MGAs). For everything I love about Piedmont—like the generations-long family ties to the land—you find the same thing in Burgundy. And let’s be clear. Pinot Noir and Nebbiolo often share the exact ethereal nature. Long-lost twins, or soul mates, choose your analogy. But join me over a four-week journey of discovery and exploration of Burgundy and Piedmont, and for a moment, ignore all the Somms shoving Champagne down your gullet.
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$1,520$1,877
Wines due to arrive 3-4 months after purchase.
Wines due to arrive 3-4 months after purchase.
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